Today is a very special day!!!
World Women's Entrepreneurship Day, one of our flags, as well as entrepreneurship for everyone who wants to work in this area, is.
There is a large percentage of female entrepreneurs who accompany us, and we want to congratulate them for their continuous effort in being, exercising and doing what makes them happy. It seems so simple, but everyday life shows us that no, there are many demands.
In the journey of undertaking that we choose to follow, a maxim is common to us, the understanding that learning is constant, daily, diverse, and therefore, everlasting. And the learning process requires constant movement of changing lenses.
And along this path, we are establishing very beautiful connections, if we are open to it, of course, as was the case with May @cirullima owner of @compraquepassa https://www.compraquepassadecor.com.br/ (be sure to check out her work !). May, arrived in a very genuine, polite way, asked some questions, which I answered based on my experience, with great joy and satisfaction.
And today I was reflecting that the very pertinent question asked by May, which I returned with great enthusiasm, can help entrepreneurs who pass through here, therefore, I take the opportunity to launch the first post on our blog, referring to the benefits in if you have an online business. I hope from the bottom of my heart that you like it and help you in some way. He follows:
Question:
“Have you always strengthened the website? Or have you only worked with Insta? (direct/whats)
I'm now setting up the page's website, for now I only answer via direct/whats and sometimes I get a little worried about not being able to “feed” the website, with quantities.” May
Response:
Yes always! Since 2017, when we launched the first version of the store, we had around a dozen handcrafted products available for sale. It wasn't that long ago, but Instagram was far, at least for us, from being a direct sales channel, it was a place to promote, to share photos of our products.
The fan page on Facebook was much stronger, however, none of these social networks replaced/replaced the website, although Instagram/Facebook have improved their tools with regard to the “store function”, they serve to capture the fan-follower. customer, serve as a showcase, like a funnel that leads to the website, which is the store. Later, I will explain the reasons in more detail.
In 2019, when I reopened the store, we only launched when the website was ready. And, I confess that, at first, I was surprised by this new movement of people asking to place an order directly via Whats and Direct, I found out, I thought it could be something good, I gave in, I sold it, several times, in fact. However, I went through each situation, which made me feel dissatisfied with the direction of the store.
Based on my experience and studies, I returned to directing orders to the website, always responding to any queries. However, the service time spent on a specific query is considerably shorter compared to the time spent on a sale. complete manual/individual.
Other reasons to invest in the website, which I consider important to highlight, are:
- It is open 24 hours a day, every day of the week, unless you have to do some maintenance and close it. Several sales that take place in the store take place during the early hours of the morning;
- He makes simultaneous sales, we can only close one sale at a time;
- Once you enter the quantity of each product you have, it will carry out the stock control service;
- Through the reports generated on the platform where the website is hosted, we are able to access extremely important data for the future of the store; (items most viewed, searched for, sold, region of Brazil where the website is most visited, etc.) *let me know when you return, perfect for us to put together orders;
- It, together with Facebook Ads, captures leads and it is important for you to have an email base to send promotions, news, etc.
Now, let's move on to your question about “powering” the site.
Being very honest, when it comes to customizing the website, Guilherme has always been my right-hand man, when technical problems arise he is also the one who helps me, and this generates savings, as I don't need to pay someone to carry out this task. service. Registering products is not difficult, but it requires planning, dividing and organizing tasks.
When new products arrive in stock, I create a table that goes something like this:
- In the columns I write
- Product's name,
- specifications,
- quantities,
- I always leave a column for photos,
- I'll check as I take photos (yes, sometimes with time, almost always without.) ahahahahhaha
We always have improvements to make, last month I made a detailed list of improvements to be made to the website.
I think you can see that, I am a staunch defender of the site, for me, it is synonymous with freedom, agility, it is quality of life for us entrepreneurs, small businesses, who have to perform all the functions that a company requires.
Finally, two tips , carefully evaluate the choice of your platform, according to the context of your business and leave it on your radar to study, and when you can, invest in paid traffic."
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